Voila Digital Marketing Agency will study your competitors, whether your business in Saudi or Emirates, classifying them according to their marketing process. Additionally, Voila apply the SWOT analysis to your business helping you know your strengths and weaknesses comparing with your competitors. Which means you can easily improve your marketing strategy according to the performance of your competitors.
So, are you ready to improve your digital marketing strategy accordingly?!
If so, contact us now to meet with an experienced strategist from our team.
There are three kinds of competitors in Saudi Arabia and United Arab Emirates:
- Direct competitors
- Indirect competitors
- Replacement competitors
If you find a company who has the same services or products of yours, you are faced with the most dangerous kind of competitors; the direct competitors.
However, if you find a company who offer the same services or products of your company, but they have difference business goals or models, so you are meeting your indirect competitors. Here you have to focus more on your target audience and goal to be on a safe side.
Finally, you need to know that if a company offer services or products that may replace yours, you have to stay up-to-date all the time to avoid losing your customers while they are searching for alternative services or products to achieve their goals, and therein lies the risk of replacement competitors.
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Competitor analysis is a vital element of your business’s success. Read more to know why Voila advise you to make a digital marketing competitor analysis:
1- It helps you know your competitors in the market.
Making a competitor analysis for digital marketing is very important because it helps you get to know your competition. You may know your local competitors, but there are many unknown competitors for you online. Competitor analysis from Voila Digital Marketing Agency help you identify your competitors and give you the suggested marketing strategy that you have to improve to be the most effective for your own business.
2- It helps you know the market more.
Making a competitor analysis helps you better understand your market. You will not only know your direct competitors, but also you will identify the indirect competitors that might compete your sales.
Competitor analysis helps you know who’s in your market, so you can create competitive strategy that can compete against them.
3- It helps you know the strong and weak points of your competitors.
If you think that knowing your competition is enough, Voila would like to tell you that it isn’t enough at all! You need to know the strengths and weaknesses of your competitors so you can create the suitable strategy which enables you to outperform them.
Knowing the merits and demerits of your competitors help you formulate the best strategy that best fits your business needs in your market. Stay distinguished from others in the same market.
If you need a detailed Competitor analysis for your business in KSA or UAE, you can directly contact us to ask Voila expert to do so.