It can be really annoying when your website doesn't appear on Google where everyone can find it, especially when you've put so much effort into it. In this blog, we'll look at the most common reasons why your website might not appear on Google.
Note: Indexing new pages or recently updated pages by Google might take up to a week. Ensure you give it enough time before determining that there is a ranking issue.
Here are five reasons why your site might not appear on Google:
1. Mobile user experience
2. weak of high-quality backlinks
3. content
4. indexing issue
5. search intent
With more and more people using devices such as smartphones and tablets to browse the web, Google is taking a mobile-first approach to crawling, indexing and ranking content. Sites with a bad mobile experience, whether because of display, speed or other issues, are likely to be ranked lower or not at all.
To achieve this, Google has introduced mobile-first indexing, which prioritizes sites that are mobile-friendly and ranks them higher in search results.
Weak backlinks could be the main reason why your site does not appear in Google.
Search engines like Google use backlinks as a measure of a website's reputation. When credible websites link to your site, it indicates Google that your content is trusted and valuable.
The more quality backlinks your site has, the more Google will view it as a trusted resource, which can have a positive impact on its ranking in relevant search results.
If your content doesn’t have the related keywords that users are looking for, or if your content is not as useful or high quality as other content that is ranking, it will be hard to get to the top of Google’s search results. This is because search engines want to provide helpful and trustworthy content.
Crawling and indexing are the main processes that determine a website's presence in Google search results. Errors in the “Robots.txt” file or “noindex” commands can result in a website not appearing in Google. This is due to an issue with the indexing of your website by Google.
Google aims to provide users with the information they are looking for. This means that content which answers a user’s question, also known as search intent, will appear in Google search results. Content that does not answer the question will not appear in Google search results.
1- Responsive design allows your site to look and function seamlessly across various devices, making it more likely to be indexed as mobile friendly and helping you to achieve higher rankings in search results.
2-To address weak backlinks and enhance your site's Google visibility, it is essential to focus on creating high-quality content that is valuable to other websites and guest blogging on reputable sites. To increase visibility, share your content on social media, submit your site to reputable directories.
3- Ensure that you update your website content and create new content that is aligned with trending topics to encourage users to take action, such as contacting your business.
4- Optimize and regularly submit your XML Sitemap to Google to make indexing faster and to ensure that your pages appear in search results quickly. You can use Google Search Console to investigate possible crawling and/or indexing issues.
5- It's important to research the best keywords, understand what users are looking for when they search and how the top ranked pages meet that intent. Then update your existing content to match that search intent, while following SEO best practices.
