Red is associated with power. It symbolizes danger, strength, anger, love and war, depending on how and where you use it. Using red as an accent colour can signify leadership and the ability to perform quick decisions. The colour red has many cultural meanings depending on country. For example, in china, red symbolizes relaxation and happiness unlike in Africa where it is the colour of danger, warning and is also used to represent a lot of life- threatening diseases such as AIDS.
Shades of red
Light red: stands for love, passion and happiness.
Pink: friendship, love and femininity
Maroon (dark red): Danger, rage, leadership, strength, courage and wrath.
Yellow is the colour of summer, the sun. It brings together a combination of happiness, energy, honour and loyalty. However, it can also be a disturbing colour, many warning signs carry a combination of yellow and black. A study also revealed that infants cry more when placed in a yellow bedroom as it activated the anxiety centre of the brain ``Never paint a nursery yellow, in infants, it results in crying. In adults, it results in shortness of temper. We notice a lot of fighting. `` said Carlton Wagner, director of Wagner Institute for Color Research, in Santa Barbara, Calif.
Yellow can also represent cowardliness and treachery, but at the same time hope and optimism. As you can see, it is one confusing colour!
However, it all comes down to how and where you use it, even the shade plays a role. Yellow is great when branding children’s clothing, however avoid it completely when using it to sell expensive items to men as they see it as a “childish colour”.
In India, yellow is the colour of merchants and in Japan the colour of courage.
Shades of yellow
Dark yellow: Jealousy, illness and caution.
Light yellow: Cheerfulness and intellect
Orange is a colour that breathes life into the most silent of images. It is the outcome of mixing yellow and red together and so it combines the joy and happiness that comes with both.
Being an attractive colour to the human eye, orange represents enthusiasm, determination, success and encouragement, which is why teachers are advised to use that colour when writing on the whiteboard.
Orange is a colour used less frequently that red in websites.
Shades of orange:
Dark orange: Treachery and mistrust
Gold: Wisdom, wealth and quality
Red-orange: Pleasure, aggression and desire
Warm colour wheel:
Calm coloures or “cool/cold coloures” represent relaxation, calmness, water nature and night, they are, unlike warm coloures, associated with winter themes.
Blue is the only basic calm colour, whereas all others are a mixture of warm coloures and blue. So by mixing blue with yellow (warm colour) we get green, our first calm colour. And by combining blue with red, we get purple and so on. Implementing these tones in your website will give you a professional and relaxed look.
Green is the colour of nature, it symbolizes growth, new beginnings, freshness, fertility, health, Earth, purity, hope, strength, generosity and safety. On the flip side, it can also represent, inexperience, envy and jealousy, which is why you might here some people say “the green monster of jealousy!” or the term “green with jealousy.”
Green is mostly used with safety, which is why it is associated with medicine. It is said to be the colour most restful to the human eye. As we go darker, green becomes associated with money and business growth.
Shades of green:
Dark green: envy, rapacity, tenacity
Olive green: The olive tree is a symbol of peace and victory, and so the colour olive green carries the same meaning.
Yellow-green: Envy, cowardliness and illness
Blue symbolizes relaxation and stability. In English, blue is associated to gloom and sadness as it is a cold colour linked with winter, in England and America you may come across the phrase “why so blue?” once or twice, meaning, “why so sad?”.
Using an appropriate shade of blue in your designs gives the feeling of calmness and relaxation to the viewer.
Shades of blue:
Dark blue: knowledge, strength and leadership
Light blue: Understanding and softness
Purple is the colour of royalty as it is a combination of blue and red. Purple symbolizes creativity. Again, it has different meanings according to specific countries, in Thailand it represents mourning for widows and widowers. In web design, purple symbolized romance, humanity and softness.
Shades of purple:
Dark purple: Sadness, anxiety
Light purple: Romance, love
Calm colour wheel:
In web design, neutral coloures are mostly used as secondary or background coloures, they look great coupled with cheerful and bright coloures, to name a few:
Black represents evil, death, strength, elegance and mystery. It is also associated with power and can mean mourning in some countries. It is the strongest of neutral coloures.
In web design, black is used to make other coloures stand out as it is the darkest colour and comes in contrast with any shade.
White is the absolute opposite of black, and hence, carries similar characteristics, such as contrast and elegance.
White represents purity and virtue which is why it the colour of wedding dresses. White is also the colour of health which is why doctors and nurses wear white, hospitals in general are mostly white as it gives a fresh and healthy glow.
Although the colour white is associated with all the aforementioned characteristics, it is still the colour less frequently used in websites.
Grey is a combination of both black and white, and so it can replace both. A light shade of grey can be used instead of white and darker shades instead of black. Grey can represent gloom and sadness as it is associated with cold, miserable winters.
Brown is somewhat classified as a warm colour, being a mixture of red and yellow which are both warm coloures. Brown is linked to wood, Earth and stone -nature in general. It is mostly used as a background colour, and can be very flattering if used correctly. It brings forth the feeling of warmth and can sometimes replace black.
In a nutshell, studying coloures correctly and implementing them best to fit and flatter your brand can be an entertaining experience! Here’s a quick view of the colour wheel chart so you can see all warm and cool tones together:
Hope you enjoyed this blog guys! If you still need help picking coloures for your website, just send us an email and we’ll be in touch!